Concept information
Preferred term
ponašanje potrošača
Definition
- Obrazac postupanja koji se može uočiti pri kupnji robe i usluga i koji pokazuje osjetljivost na utjecaje marketinških i reklamnih strategija.
Broader concept
Narrower concepts
Entry terms
- ponašanje kupaca
Belongs to group
Belongs to array
In other languages
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Arabic
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Armenian
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Azerbaijani
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Basque
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eroslearen jokabide
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Bulgarian
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Catalan
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Chinese (China)
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Czech
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Danish
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Dutch
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English
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Estonian
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Finnish
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French
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Georgian
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German
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Greek
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Hungarian
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Icelandic
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Irish
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Italian
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Latvian
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Lithuanian
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Maltese
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Norwegian
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Polish
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Portuguese
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Romanian
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Russian
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Slovak
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Slovenian
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Spanish
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Swedish
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Turkish
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Ukrainian
URI
http://www.eionet.europa.eu/gemet/concept/1736
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